Here is my bit on this. 1. The biggest edge is the fact that Apple only caters to a particular class. There is not a lot of variety regarding the segment it covers. Samsung, on the other hand, is everyone’s brand, not just for the elite. 2. The company believes in producing large volumes of phones which keeps its costs low and helps retain profit margins. 3. Despite the fact that Apple has led the smartphone industry. It was Samsung which imitated many of the innovative features and made them available to low-cost smartphones.


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